Saatchi & Saatchi Wellness Analytics

Our thoughts about Data, Algorithms, Healthcare, and Marketing

Thought Leadership

A practical guide to KBQ-led enterprise AI strategy

November 30th, 2018: "The success of enterprises’ preliminary AI efforts hinges on the kinds of questions they ask. 'In which areas do we want to leverage AI to stimulate growth?' 'Which of our processes do we want to make more efficient through the use of AI?' 'Which key business questions do we hope AI will help us answer?' These — not, 'How can we deploy AI faster and/or more extensively than our competitors?' — are the hallmarks of a sophisticated AI implementation strategy..."

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Why Your Advertising Agency Should Be Your Analytics Partner

September 24th, 2018: "Becoming truly data-driven is no small feat, and requires an intimate familiarity with a brand’s daily operations, long-term objectives, and overarching organizational structure. To maximize the ROI of every dollar spent in the market, a brand must not only integrate data-driven decision making into the full scope of its business processes, but must also remain flexible enough to make nimble adjustments in line with what its data dictates — which is why many brands turn to agency partners to help them facilitate this kind of overarching shift..."

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Debunking the robodoc: the pivotal role of human-machine collaboration in the future of diagnostics

FEB 14, 2018: "It’s no secret that the future of nearly every industry will involve innovative applications of data. In the healthcare industry, specifically, large-scale, data-driven decision making has the potential to generate as much as $100 billion of value by improving the efficiency of research and clinical trials and building new tools for physicians, consumers, insurers, and regulators that improve and personalize the patient experience..."

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My Transition from Traditional Consulting to an Analytics Role at an Ad Agency

DEC 19, 2019: "To the average person, both “consulting” and “analytics” tend to be perceived as floating signifiers, as catch-all terms that the corporate world uses to refer to any number of ambiguous business-related activities. As someone with professional experience in both sectors, I can attest that while “consulting” and “analytics” do mean different things to different people, they do in fact, generally speaking, require a similar skillset..."

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Predictive HCP Targeting: What is it, and why aren't more brands leveraging it?

OCT 27, 2017: "Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely at past performance. But while it may seem logical to focus on what’s been successful in the past with an aim to recreate those results, there’s untapped potential in adopting a predictive outlook—one that leverages data, statistical algorithms, and machine learning techniques as a means to anticipate future behavior..."

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How Machine Learning and Predictive Analytics are Shaping the New Marketing Landscape

JAN 1, 2017: "Once the stuff of science fiction, machine learning is experiencing rapid growth and generating widespread interest due to its ability to deliver predictive insights and potential to transform virtually every industry. Marketing, for example, is seeing traditional approaches and processes upended by machine learning and unprecedented insight into customer preferences, needs, and behaviors...."

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