Machine Learning-Based Predictive HCP Targeting

• TrueTargetML can leverage billions of rows of data across hundreds of disparate data sets (including Rx Behavior, Access, Offer Utilization, Marketing Activity, Detailing Activity, HCP Demographics, Geographic Characteristics, and more) to develop highly accurate predictions for differential spend & targeting efforts.

• Predictive Targeting efforts are tailored to specific brand strategic goals – and can be leveraged to predict likelihood of Trial, Adoption, or Loyalty (or a combination of all three)

• Analytic Profiles are developed to uncover Rx Behavior and Characteristic differences between predictive HCP target clusters – including financial sizing.

• Predictive targeting strategies allow brands to reduce marketing costs by focusing communication efforts with HCPs that have the highest propensity to try, adopt, and remain loyal to branded products.