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Category: Publicis Health Media

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There is No “Right Way” to Prepare for a Career in Healthcare Marketing Analytics

Posted on February 10, 2021February 10, 2021 by Kevin Troyanos, Ina Yang, Chris Hoareau0 comments on “There is No “Right Way” to Prepare for a Career in Healthcare Marketing Analytics”
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Analytics Data Strategy Leadership Publicis Health Media

The Art of Using Disproved Hypotheses to Optimize Marketing Campaigns

Posted on August 28, 2019August 28, 2019 by Kevin Troyanos and Kate Gattuso0 comments on “The Art of Using Disproved Hypotheses to Optimize Marketing Campaigns”
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Data Science Publicis Health Media Search

Eyes Wide Open: The Evolution of Machine Learning in Search Marketing

Posted on October 5, 2018October 5, 2018 by Pete Levin0 comments on “Eyes Wide Open: The Evolution of Machine Learning in Search Marketing”
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