There is No “Right Way” to Prepare for a Career in Healthcare Marketing Analytics
Continue reading "There is No “Right Way” to Prepare for a Career in Healthcare Marketing Analytics"
Category: Data Strategy
Continue reading "There is No “Right Way” to Prepare for a Career in Healthcare Marketing Analytics"
The End of the Third-Party Cookie Is an Opportunity, Not a Crisis
Continue reading "The End of the Third-Party Cookie Is an Opportunity, Not a Crisis"
Strategy and Spreadsheets: The Building Blocks of an Analytics Leader
Continue reading "Strategy and Spreadsheets: The Building Blocks of an Analytics Leader"
The Art of Approximating Reality with Data
Continue reading "The Art of Approximating Reality with Data"
Saatchi Wellcast: Data Analytics in Health – how health organizations connect with the people they serve
Continue reading "Saatchi Wellcast: Data Analytics in Health – how health organizations connect with the people they serve"
Precision Marketing Has a Critical Role to Play in Making Precision Medicine a Reality
Continue reading "Precision Marketing Has a Critical Role to Play in Making Precision Medicine a Reality"
Shadow Architects: The Collaborative Data Team
Continue reading "Shadow Architects: The Collaborative Data Team"
The Journey from Mechanical Engineering to Business Development & Process Design to Data Science & Analytics: My Co-op Experience with Saatchi & Saatchi Wellness
Continue reading "The Journey from Mechanical Engineering to Business Development & Process Design to Data Science & Analytics: My Co-op Experience with Saatchi & Saatchi Wellness"
The Art of Using Disproved Hypotheses to Optimize Marketing Campaigns
Continue reading "The Art of Using Disproved Hypotheses to Optimize Marketing Campaigns"
Effective Data Analytics Is as Much About People as It Is About Numbers
Continue reading "Effective Data Analytics Is as Much About People as It Is About Numbers"
In Pursuit of Data Harmony
Continue reading "In Pursuit of Data Harmony"
How Can Companies Boost Organizational Data Literacy? Demystify the Data by Democratizing the Data.
Continue reading "How Can Companies Boost Organizational Data Literacy? Demystify the Data by Democratizing the Data."
Soft Skills and Hard Science: The Secret to Finding Success as a Data Strategist
Continue reading "Soft Skills and Hard Science: The Secret to Finding Success as a Data Strategist"
Success in the “Last Mile” of Data Science Projects is Contingent upon a Successful “First Mile”
Continue reading "Success in the “Last Mile” of Data Science Projects is Contingent upon a Successful “First Mile”"
A Practical Guide to KBQ-Led Enterprise AI Strategy
Continue reading "A Practical Guide to KBQ-Led Enterprise AI Strategy"
What All Analytics Teams Can Learn from the Father of Quality Control: W. Edwards Deming
Continue reading "What All Analytics Teams Can Learn from the Father of Quality Control: W. Edwards Deming"
“Hello Data… London Calling”
Continue reading "“Hello Data… London Calling”"
Brand Teams Should Start Analytics Projects with KBQs, not KPIs. Here’s Why.
Continue reading "Brand Teams Should Start Analytics Projects with KBQs, not KPIs. Here’s Why."
Three Key Takeaways from the Data Science Leaders Network East Coast Meeting
Continue reading "Three Key Takeaways from the Data Science Leaders Network East Coast Meeting"
It’s Time to Stop Talking about Optimization, and Start Talking about Continuous Improvement
Continue reading "It’s Time to Stop Talking about Optimization, and Start Talking about Continuous Improvement"
The Healthcare Industry is Complex — Here’s Why That’s An Opportunity for Data-Driven Healthcare Marketers
Continue reading "The Healthcare Industry is Complex — Here’s Why That’s An Opportunity for Data-Driven Healthcare Marketers"
Bringing Healthcare Marketing Into the 21st Century: What It Means to Stay Current in Data Analytics
Continue reading "Bringing Healthcare Marketing Into the 21st Century: What It Means to Stay Current in Data Analytics"
Leveraging Analytics Throughout a Fluid Product Lifecycle
Continue reading "Leveraging Analytics Throughout a Fluid Product Lifecycle"
How Brands Can Create a Culture of Analytics Enablement
Continue reading "How Brands Can Create a Culture of Analytics Enablement"
5 Steps Toward Pharmaceutical Analytics Nirvana
Continue reading "5 Steps Toward Pharmaceutical Analytics Nirvana"
Allegra Mira Recognized as MM&M Hall of Femme Woman to Watch
Continue reading "Allegra Mira Recognized as MM&M Hall of Femme Woman to Watch"
Bridging the Gap Between Analytics and Execution
Continue reading "Bridging the Gap Between Analytics and Execution"
Data & Analytics Investments: Reframing the Way We Talk About ROI
Continue reading "Data & Analytics Investments: Reframing the Way We Talk About ROI"
Next-Level Data Client Services: 4 Essential Ingredients
Continue reading "Next-Level Data Client Services: 4 Essential Ingredients"
Where Data Science and Creativity Meet
Continue reading "Where Data Science and Creativity Meet"
How Health and Wellness Brands Can Make the Most of Their Analytics Partnerships
Continue reading "How Health and Wellness Brands Can Make the Most of Their Analytics Partnerships"
Data as a Second Language: How Marketers Can Learn the Lingo of Analytics
Continue reading "Data as a Second Language: How Marketers Can Learn the Lingo of Analytics"
What is Data Literacy, and Why Does It Matter?
Continue reading "What is Data Literacy, and Why Does It Matter?"