Our thoughts about Data, Algorithms, Healthcare, and Marketing
As EVP, Strategic Innovation at Saatchi & Saatchi Wellness, my passion is designing, building and testing new approaches to solving our client's marketing challenges. I get to work collaboratively across disciplinary lines – with data scientists, medical experts, engagement strategists, social media gurus, brand planners and creatives, to name a few – in pursuit of novel ideas, insights, products, and services that deliver business impact. Having spent my earlier academic career focused on pharmacology (PhD) and psychology (BPsych Hons), I like to analyze and understand healthcare marketing challenges on multiple levels – from the molecular world of biology, to the world of human behaviour, and the predictive power of big data. Prior to joining SSW in NYC, I had the opportunity to co-found and grow a science-led communications agency in London, an experience with taught me to place our client’s needs at the center of everything we do.