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Saatchi & Saatchi Wellness Analytics

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Author: Talya Lazerus, Ph.D.

I received my Ph.D. in Behavioral Decision Research from Carnegie Mellon University, studying decision-making and judgments. My academic research concentrated on how emotions affect choices and perceptions, and my dissertation research focused on how emotions affect calorie perceptions. I also studied how different ways of processing information influences choice, how sentimental value is especially strong for objects or experiences that are firsts, and how emotion perception is shaped by group affiliation. In addition to my academic background, I also had the opportunity to apply my expertise in behavioral research at Airbnb User Experience. Outside of work, I'm an avid board gamer, amateur photographer, and world traveler
Data Science

What is Decision Science, and What Does It Have to Do With Healthcare Marketing?

Posted on February 8, 2018February 8, 2018 by Talya Lazerus, Ph.D.0 comments on “What is Decision Science, and What Does It Have to Do With Healthcare Marketing?”
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