Saatchi & Saatchi Wellness Analytics

Our thoughts about Data, Algorithms, Healthcare, and Marketing

Author: Kevin Troyanos

Kevin Troyanos is the Head of Analytics at Publicis Health

Analytics Career Navigation Career Paths Data Strategy Publicis Health Publicis Health Media

There is No “Right Way” to Prepare for a Career in Healthcare Marketing Analytics

Posted on February 10, 2021February 10, 2021 by Kevin Troyanos, Ina Yang, Chris Hoareau0

Analytics Business Transformation Organizational Structure

Structured Success: Designing a Transformative Analytics Organization

Posted on December 7, 2020December 7, 2020 by Kevin Troyanos0

AI Data Science Machine Learning Popular Culture

Exploring the Challenges Posed by Artificial Intelligence, Part III: End-to-End Efficacy

Posted on August 28, 2020August 28, 2020 by Kevin Troyanos0

AI Privacy Security

Exploring the Challenges Posed by Artificial Intelligence, Part II: Privacy and Security

Posted on August 27, 2020 by Kevin Troyanos0

AI Data Science Ethics Popular Culture

Exploring the Challenges Posed by Artificial Intelligence, Part I: Ethics

Posted on August 19, 2020 by Kevin Troyanos0

SAATCHI & SAATCHI WELLNESS IS SEEKING A DATA & ANALYTICS INTERN FOR SUMMER 2020

Posted on February 21, 2020 by Kevin Troyanos0

AI Analytics Data Strategy Machine Learning

Saatchi Wellcast: Data Analytics in Health – how health organizations connect with the people they serve

Posted on November 26, 2019November 26, 2019 by Kevin Troyanos0

Data Strategy Personalized Wellness Popular Culture

Precision Marketing Has a Critical Role to Play in Making Precision Medicine a Reality

Posted on October 24, 2019 by Kevin Troyanos0

Analytics Business Transformation Data Strategy

How Can Companies Boost Organizational Data Literacy? Demystify the Data by Democratizing the Data.

Posted on April 2, 2019May 1, 2019 by Kevin Troyanos0

Analytics Career Paths Data Science

Saatchi & Saatchi Wellness is Seeking a Data & Analytics Intern for Summer 2019

Posted on February 19, 2019 by Kevin Troyanos0

Analytics Data Science

Parlaying Engagement into Outcomes: Lessons from Healthcare

Posted on February 8, 2019 by Kevin Troyanos0

Analytics Data Science

PM360 Names ReferralMAPML “One of the Most Innovative New Products” in 2018

Posted on December 18, 2018August 2, 2019 by Kevin Troyanos0

AI Business Transformation Data Science Data Strategy

A Practical Guide to KBQ-Led Enterprise AI Strategy

Posted on December 3, 2018December 4, 2018 by Kevin Troyanos0

Analytics Business Transformation

Why Your Advertising Agency Should Be Your Analytics Partner

Posted on September 26, 2018December 18, 2018 by Kevin Troyanos0

Healthcare Transformation Personalized Wellness Popular Culture

What the “Healthcare Consumerism” Movement Means for Health and Wellness Marketers

Posted on September 20, 2018 by Kevin Troyanos0

AI Data Science Healthcare Transformation

3 Ways AI is Changing Healthcare

Posted on August 20, 2018August 20, 2018 by Kevin Troyanos0

Business Transformation Career Paths Data Science Data Strategy

Three Key Takeaways from the Data Science Leaders Network East Coast Meeting

Posted on August 15, 2018August 15, 2018 by Kevin Troyanos0

Analytics Data Strategy

It’s Time to Stop Talking about Optimization, and Start Talking about Continuous Improvement

Posted on July 31, 2018 by Kevin Troyanos0

Analytics Data Strategy

The Healthcare Industry is Complex — Here’s Why That’s An Opportunity for Data-Driven Healthcare Marketers

Posted on July 24, 2018 by Kevin Troyanos0

Analytics Data Strategy

Bringing Healthcare Marketing Into the 21st Century: What It Means to Stay Current in Data Analytics

Posted on July 18, 2018 by Kevin Troyanos0

Analytics Data Strategy

Leveraging Analytics Throughout a Fluid Product Lifecycle

Posted on July 18, 2018July 18, 2018 by Kevin Troyanos0

Analytics Career Paths Data Science

Driving Value in Healthcare Marketing Through Data Science — An Interview with Kevin Troyanos

Posted on July 12, 2018July 12, 2018 by Kevin Troyanos0

Analytics Data Strategy Organizational Structure

How Brands Can Create a Culture of Analytics Enablement

Posted on July 9, 2018 by Kevin Troyanos0

Why Healthcare Marketing Needs more STEM Talent

Posted on May 30, 2018 by Kevin Troyanos0

Data Science Digital Analytics

We’re Not Selling Shoes: Why Attribution is Mission-Critical for Digital Marketing Measurement in Healthcare

Posted on May 23, 2018May 30, 2018 by Kevin Troyanos0

Five Surprising Data Points That Can Predict HCP Behavior

Posted on April 26, 2018 by Kevin Troyanos0

Data Science Personalized Wellness

Sensitivity: Important for Bedside Manner and Algorithmic Diagnostics

Posted on April 18, 2018April 26, 2018 by Kevin Troyanos0

Data & Analytics Investments: Reframing the Way We Talk About ROI

Posted on February 21, 2018April 26, 2018 by Kevin Troyanos0

Data Science Personalized Wellness Popular Culture

Debunking the robodoc: the pivotal role of human-machine collaboration in the future of diagnostics

Posted on February 20, 2018March 5, 2018 by Kevin Troyanos0

Want a job in data analytics? Here’s why you should consider health and wellness.

Posted on February 9, 2018March 5, 2018 by Kevin Troyanos0

Data Science Solutions

Leveraging Predictive Analytics to Combat Patient Non-Adherence: What Healthcare Companies Can Learn from Telecom

Posted on January 15, 2018March 5, 2018 by Kevin Troyanos0

Data Science Solutions

Predictive HCP Targeting: What is it, and Why Aren’t More Brands Leveraging it?

Posted on October 27, 2017March 5, 2018 by Kevin Troyanos0

Data Science Solutions

How Data Science & Network Analytics Can Help Health and Wellness Companies Shift from Brand Centricity to Customer Centricity

Posted on September 24, 2017March 5, 2018 by Kevin Troyanos1

Data Visualization SSW UK

Move the World: How Saatchi & Saatchi Wellness UK Transformed Data & Emotion into Art

Posted on August 31, 2017September 5, 2017 by Kevin Troyanos0

Organizational Design

Stop Chasing Unicorns: Analytics is a Team Sport

Posted on July 14, 2017August 24, 2017 by Kevin Troyanos0

Lost @ SXSW: Can an Algorithm be Racist?

Posted on April 1, 2016July 18, 2017 by Kevin Troyanos0

Lost @ SXSW: Machine Learning Goes Mainstream

Posted on April 1, 2016February 26, 2018 by Kevin Troyanos, Andrew Ghosh0