Author: Allegra Mira

I lead the Data Strategy practice at Saatchi & Saatchi Wellness, where I ensure strategic business insight for my clients by focusing on a balance of technical leadership and the subtle art of asking the right questions. As a data steward and a close partner to my clients, I am responsible for leading inter-agency efforts and building active teams. I pride myself in being able to bring out the best in the datasets *and* the technical teams I work with, to ensure a consultative level of insight which I bring to my clients. In the technical sense, my career path has taken me through leadership positions in digital analytics, media analytics (including paid search and SEO), business analytics, CRM & deployment rules, social media analytics and social listening, and primary research techniques based in survey design and harvesting customer-level data from the web.