Skip to content
Saatchi & Saatchi Wellness Analytics

Saatchi & Saatchi Wellness Analytics

Our thoughts about Data, Algorithms, Healthcare, and Marketing

  • Blog
  • Capabilities
  • Solutions
    • TrueTarget
    • LapsePredict
    • SweetSpot
    • AffinityMAP
  • Thought Leadership
  • Join Our Team
  • LinkedIn

Author: Allegra Mira

I lead the Data Strategy practice at Saatchi & Saatchi Wellness, where I ensure strategic business insight for my clients by focusing on a balance of technical leadership and the subtle art of asking the right questions. As a data steward and a close partner to my clients, I am responsible for leading inter-agency efforts and building active teams. I pride myself in being able to bring out the best in the datasets *and* the technical teams I work with, to ensure a consultative level of insight which I bring to my clients. In the technical sense, my career path has taken me through leadership positions in digital analytics, media analytics (including paid search and SEO), business analytics, CRM & deployment rules, social media analytics and social listening, and primary research techniques based in survey design and harvesting customer-level data from the web.
Analytics Career Navigation Career Paths Mindfulness

HACK LIKE AN ANALYST | HOW TO MANAGE YOUR TIME SO YOU CAN MANAGE YOUR MIND

Posted on July 15, 2020 by Allegra Mira0 comments on “HACK LIKE AN ANALYST | HOW TO MANAGE YOUR TIME SO YOU CAN MANAGE YOUR MIND”
Continue reading "HACK LIKE AN ANALYST | HOW TO MANAGE YOUR TIME SO YOU CAN MANAGE YOUR MIND"
Analytics Data Strategy Digital Analytics

Shadow Architects: The Collaborative Data Team

Posted on October 18, 2019October 18, 2019 by Allegra Mira0 comments on “Shadow Architects: The Collaborative Data Team”
Continue reading "Shadow Architects: The Collaborative Data Team"
Data Strategy Quality Control

What All Analytics Teams Can Learn from the Father of Quality Control: W. Edwards Deming

Posted on October 25, 2018October 29, 2018 by Allegra Mira1 comment on “What All Analytics Teams Can Learn from the Father of Quality Control: W. Edwards Deming”
Continue reading "What All Analytics Teams Can Learn from the Father of Quality Control: W. Edwards Deming"
Data Strategy

Next-Level Data Client Services: 4 Essential Ingredients

Posted on January 23, 2018January 23, 2018 by Allegra Mira0 comments on “Next-Level Data Client Services: 4 Essential Ingredients”
Continue reading "Next-Level Data Client Services: 4 Essential Ingredients"
Data Strategy

Data as a Second Language: How Marketers Can Learn the Lingo of Analytics

Posted on October 10, 2017October 11, 2017 by Allegra Mira1 comment on “Data as a Second Language: How Marketers Can Learn the Lingo of Analytics”
Continue reading "Data as a Second Language: How Marketers Can Learn the Lingo of Analytics"
Solutions

Hearing Patient Voices: How Medical Marketers Can Use Layered Listening

Posted on August 16, 2017 by Allegra Mira0 comments on “Hearing Patient Voices: How Medical Marketers Can Use Layered Listening”
Continue reading "Hearing Patient Voices: How Medical Marketers Can Use Layered Listening"
Career Paths

Three Key Personality Traits of a Successful Data Strategist

Posted on July 11, 2017August 17, 2017 by Allegra Mira1 comment on “Three Key Personality Traits of a Successful Data Strategist”
Continue reading "Three Key Personality Traits of a Successful Data Strategist"