PM360 Names ReferralMAPML “One of the Most Innovative New Products” in 2018

PM360 Names ReferralMAPML “One of the Most Innovative New Products” in 2018

 

2018 Innovator (1)

 

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named  ReferralMAPML as one of the most innovative Products of 2018.

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In 2018, Saatchi & Saatchi Wellness developed its newest data science framework, ReferralMAPML, which seeks to help clients distinguish and identify diagnosis, referral, and treatment patterns of physicians at scale through techniques rooted in unsupervised learning algorithms, network analytics, and graph theory. Together, these domains provide a theoretical structure for understanding interdependencies between HCPs and the events that connect them, i.e., diagnoses and procedures pertaining to a given patient. Notably, ReferralMAPML can also be combined with Saatchi & Saatchi Wellness’ flagship offering TrueTargetML, which makes it possible to build highly accurate models that are able to predict healthcare providers’ likelihood of being a referring, diagnosing, or treating physician

 

By using ReferralMAPML, companies can classify providers according to their role as a referring physician who issues or verifies a diagnosis, or a treating physician who ultimately writes a prescription for and/or administers the patient’s ultimate choice of therapy. The ReferralMAPML framework can also analyze the referral network at scale, and examine how individuals fit into specific “layers” of referral activity, i.e., what are the key drivers that distinguish healthcare providers who tend to refer directly to treating physicians from those whose pattern of referrals typically come earlier in the patient’s journey? By marrying this information with the many other dimensions that ReferralMAPML can examine in detail—including specialty, geography, and the network dynamics of competitors—marketers can understand how providers interact with patients in a given therapeutic category and serve both of their needs with more relevant, timelier communications.

 

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ReferralMAPML was selected as part of PM360’s 7th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.

“Our selections represent the companies, offerings, and strategies that demonstrated what we believe is unique in its ability to impact the industry,” says Anna Stashower, CEO/Publisher of PM360. “We hope others in the industry are able to work with these innovators or use these innovations to better serve patients, physicians, and other healthcare stakeholders.”

PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, more than 60 total innovations were featured in the issue. Within the Product category, a total of 18 products were featured.

All of this year’s selections can be found at: www.pm360online.com/pm360-presents-the-2018-innovators.

Written by Kevin Troyanos

I lead the Analytics & Data Science practice at Saatchi & Saatchi Wellness. I have focused my career within the healthcare marketing analytics space, empowering healthcare marketers with data-driven strategic guidance while developing innovative solutions to healthcare marketing problems through the power of data science. I’ve worked to measure, predict, and optimize marketing and business outcomes across personal, non-personal, digital, and social channels. I’ve led engagements with brands that span all stages of the product lifecycle, with a particular focus on established brands. My role is to guide the departmental vision and lead innovation initiatives, effectively positioning marketing analytics as a competitive differentiator and organic growth driver for the agency at large.

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