Saatchi & Saatchi Wellness Analytics

Our thoughts about Data, Algorithms, Healthcare, and Marketing

AI Deep Learning Ethics Uncategorized

Can Genomics Redefine the Healthcare System Without Compromising It?

Posted on May 24, 2022 by Mustapha Bourhattas0

Business Transformation Personalized Wellness

The Push for Personalized, On-Demand Healthcare

Posted on April 18, 2022April 18, 2022 by Kevin Knox0

Navigating a New Normal: My Internship Experience at Saatchi & Saatchi Wellness

Posted on September 10, 2021September 10, 2021 by Leo Huy0

Analytics Career Navigation Career Paths Data Strategy Publicis Health Publicis Health Media

There is No “Right Way” to Prepare for a Career in Healthcare Marketing Analytics

Posted on February 10, 2021February 10, 2021 by Kevin Troyanos, Ina Yang, Chris Hoareau0

Analytics Career Paths

My Internship Experience with Saatchi & Saatchi Wellness

Posted on January 4, 2021 by Nil Yilmaz0

Analytics Data Strategy Digital Analytics

The End of the Third-Party Cookie Is an Opportunity, Not a Crisis

Posted on December 17, 2020 by Kevin Knox0

Analytics Business Transformation Organizational Structure

Structured Success: Designing a Transformative Analytics Organization

Posted on December 7, 2020December 7, 2020 by Kevin Troyanos0

Analytics Career Navigation Career Paths Data Strategy Leadership

Strategy and Spreadsheets: The Building Blocks of an Analytics Leader

Posted on October 9, 2020 by Ina Yang0

Career Navigation Career Paths Data Science Data Visualization

Interning During a Pandemic: My Internship Experience with SSW Analytics

Posted on September 28, 2020September 28, 2020 by Arman Berek0

AI Data Science Machine Learning Popular Culture

Exploring the Challenges Posed by Artificial Intelligence, Part III: End-to-End Efficacy

Posted on August 28, 2020August 28, 2020 by Kevin Troyanos0

AI Privacy Security

Exploring the Challenges Posed by Artificial Intelligence, Part II: Privacy and Security

Posted on August 27, 2020 by Kevin Troyanos0

AI Data Science Ethics Popular Culture

Exploring the Challenges Posed by Artificial Intelligence, Part I: Ethics

Posted on August 19, 2020 by Kevin Troyanos0

Analytics Career Navigation Career Paths Mindfulness

HACK LIKE AN ANALYST | HOW TO MANAGE YOUR TIME SO YOU CAN MANAGE YOUR MIND

Posted on July 15, 2020 by Allegra Mira0

Analytics Career Paths

Taking Advantage of Every Opportunity: My Co-op Experience with SSW Analytics

Posted on March 25, 2020March 25, 2020 by Jeet Vaghela1

SAATCHI & SAATCHI WELLNESS IS SEEKING A DATA & ANALYTICS INTERN FOR SUMMER 2020

Posted on February 21, 2020 by Kevin Troyanos0

Data Science Data Strategy

The Art of Approximating Reality with Data

Posted on January 10, 2020 by Andrew Ghosh0

AI Analytics Data Strategy Machine Learning

Saatchi Wellcast: Data Analytics in Health – how health organizations connect with the people they serve

Posted on November 26, 2019November 26, 2019 by Kevin Troyanos0

Data Strategy Personalized Wellness Popular Culture

Precision Marketing Has a Critical Role to Play in Making Precision Medicine a Reality

Posted on October 24, 2019 by Kevin Troyanos0

Business Transformation Data Visualization Publicis Emil

Three Success Factors to leverage Data Visualisation to Support your Digital Transformation

Posted on October 21, 2019October 21, 2019 by Sebastian Küpers0

Analytics Data Strategy Digital Analytics

Shadow Architects: The Collaborative Data Team

Posted on October 18, 2019October 18, 2019 by Allegra Mira0

Analytics Career Paths Data Strategy Digital Analytics Uncategorized

The Journey from Mechanical Engineering to Business Development & Process Design to Data Science & Analytics: My Co-op Experience with Saatchi & Saatchi Wellness

Posted on October 8, 2019 by Palak Bhargava0

AI Data Science Machine Learning

Event Sequence Modeling: Applying the Math from Digital Attribution to Map the Patient Journey

Posted on October 4, 2019 by Vlad Ryvkin and Mackenzie Gray0

Career Paths Data Engineering

My Internship with SSWAnalytics: Learning How to use APIs and Twitter Data to Analyze Consumer Sentiment at Scale

Posted on September 10, 2019September 11, 2019 by Christina Ho0

Analytics Data Strategy Leadership Publicis Health Media

The Art of Using Disproved Hypotheses to Optimize Marketing Campaigns

Posted on August 28, 2019August 28, 2019 by Kevin Troyanos and Kate Gattuso0

Data Science Deep Learning Machine Learning Popular Culture SSW UK

How to Generate Techno Music using Deep Learning

Posted on August 9, 2019August 9, 2019 by Lee Surkis0

Analytics Career Paths Data Science Machine Learning SSW UK

My Journey From Account Handler To Data Cruncher (Via Techno DJ)

Posted on August 9, 2019August 9, 2019 by Lee Surkis0

Analytics Data Strategy

Effective Data Analytics Is as Much About People as It Is About Numbers

Posted on August 2, 2019 by Perry Lawton0

Analytics Career Paths

Exploration and Strategic Risk-Taking: My Analytics Co-op at Saatchi & Saatchi Wellness

Posted on May 3, 2019August 2, 2019 by Trung (Jesse) Le0

Leadership Organizational Design

What We Learned from Going Back to Elementary School

Posted on May 1, 2019August 2, 2019 by Kevin Troyanos and Andrew Ghosh1

Data Operations Data Strategy Organizational Design

In Pursuit of Data Harmony

Posted on April 12, 2019May 3, 2019 by Marie Palomeque0

Analytics Business Transformation Data Strategy

How Can Companies Boost Organizational Data Literacy? Demystify the Data by Democratizing the Data.

Posted on April 2, 2019May 1, 2019 by Kevin Troyanos0

Analytics Data Strategy

Soft Skills and Hard Science: The Secret to Finding Success as a Data Strategist

Posted on March 26, 2019May 1, 2019 by Craig Moran0

Analytics Data Science Data Strategy

Success in the “Last Mile” of Data Science Projects is Contingent upon a Successful “First Mile”

Posted on March 13, 2019April 2, 2019 by Craig Moran0

Analytics Career Paths Data Science

Saatchi & Saatchi Wellness is Seeking a Data & Analytics Intern for Summer 2019

Posted on February 19, 2019 by Kevin Troyanos0

Analytics Data Science

Parlaying Engagement into Outcomes: Lessons from Healthcare

Posted on February 8, 2019 by Kevin Troyanos0

Analytics Digital Analytics Quality Control

The Agency Imperative: Helping Clients Ask the Right Questions

Posted on January 24, 2019January 24, 2019 by Zack Kanegis0

Analytics Data Science

PM360 Names ReferralMAPML “One of the Most Innovative New Products” in 2018

Posted on December 18, 2018August 2, 2019 by Kevin Troyanos0

AI Business Transformation Data Science Data Strategy

A Practical Guide to KBQ-Led Enterprise AI Strategy

Posted on December 3, 2018December 4, 2018 by Kevin Troyanos0

Data Strategy Quality Control

What All Analytics Teams Can Learn from the Father of Quality Control: W. Edwards Deming

Posted on October 25, 2018October 29, 2018 by Allegra Mira1

Analytics Data Strategy Publicis Health UK

“Hello Data… London Calling”

Posted on October 8, 2018October 8, 2018 by Megan Howard0

Data Science Publicis Health Media Search

Eyes Wide Open: The Evolution of Machine Learning in Search Marketing

Posted on October 5, 2018October 5, 2018 by Pete Levin0

Analytics Business Transformation

Why Your Advertising Agency Should Be Your Analytics Partner

Posted on September 26, 2018December 18, 2018 by Kevin Troyanos0

Healthcare Transformation Personalized Wellness Popular Culture

What the “Healthcare Consumerism” Movement Means for Health and Wellness Marketers

Posted on September 20, 2018 by Kevin Troyanos0

Healthcare Transformation Publicis Health.Sapient

Navigating the Outcome Economy for Pharma

Posted on September 6, 2018September 6, 2018 by Catherine Mayone0

Analytics Data Strategy

Brand Teams Should Start Analytics Projects with KBQs, not KPIs. Here’s Why.

Posted on August 30, 2018August 30, 2018 by Craig Moran0

AI Data Science Healthcare Transformation

3 Ways AI is Changing Healthcare

Posted on August 20, 2018August 20, 2018 by Kevin Troyanos0

Career Paths Data Science Solutions

My Internship with SSW Analytics: How to Build an Innovative Data Science Product in Three Easy Steps

Posted on August 17, 2018March 13, 2019 by Mackenzie Gray0

Business Transformation Career Paths Data Science Data Strategy

Three Key Takeaways from the Data Science Leaders Network East Coast Meeting

Posted on August 15, 2018August 15, 2018 by Kevin Troyanos0

Healthcare Transformation Popular Culture

What the Rise of Voice Technology Means for the Healthcare Industry

Posted on July 31, 2018 by Mike Parenti & Paul Monnes0

Analytics Data Strategy

It’s Time to Stop Talking about Optimization, and Start Talking about Continuous Improvement

Posted on July 31, 2018 by Kevin Troyanos0

Big Six Data Science Healthcare Transformation Publicis Health

INFOGRAPHIC: How Big Data Will Unlock the Potential of Healthcare

Posted on July 27, 2018July 27, 2018 by Publicis Health0

AI Data Science Razorfish Health

The AI Effect

Posted on July 26, 2018July 26, 2018 by Mike Sarnoski0

Analytics Data Strategy

The Healthcare Industry is Complex — Here’s Why That’s An Opportunity for Data-Driven Healthcare Marketers

Posted on July 24, 2018 by Kevin Troyanos0

Analytics Career Paths Data Engineering

5 Ways College Students Can Prepare For a Career in Data Analytics

Posted on July 19, 2018July 19, 2018 by Heidi Wu0

Analytics Data Strategy

Bringing Healthcare Marketing Into the 21st Century: What It Means to Stay Current in Data Analytics

Posted on July 18, 2018 by Kevin Troyanos0

Analytics Data Strategy

Leveraging Analytics Throughout a Fluid Product Lifecycle

Posted on July 18, 2018July 18, 2018 by Kevin Troyanos0

Big Six Business Transformation Healthcare Transformation Publicis Health

INFOGRAPHIC: The Six Forces Transforming the Future of Healthcare

Posted on July 16, 2018July 27, 2018 by Publicis Health0

Analytics Career Paths Data Science

Driving Value in Healthcare Marketing Through Data Science — An Interview with Kevin Troyanos

Posted on July 12, 2018July 12, 2018 by Kevin Troyanos0

Analytics Data Strategy Organizational Structure

How Brands Can Create a Culture of Analytics Enablement

Posted on July 9, 2018 by Kevin Troyanos0

Analytics Business Transformation Data Science Data Strategy Publicis Health

5 Steps Toward Pharmaceutical Analytics Nirvana

Posted on June 21, 2018June 21, 2018 by Maryann Kuzel0

Analytics Razorfish Health

Unlocking the Humanity Behind Data

Posted on June 20, 2018June 21, 2018 by Keri Hettel0

Analytics Career Paths Publicis Health

The Analytics Revolution

Posted on June 19, 2018June 21, 2018 by Maryann Kuzel0

Healthcare Data Policy Popular Culture

Event Recap: Exploring a New Frontier in Healthcare

Posted on June 18, 2018 by Michael Parenti0

Career Paths Data Strategy Publicis Health.Sapient

Allegra Mira Recognized as MM&M Hall of Femme Woman to Watch

Posted on June 11, 2018 by Catherine Mayone0

Business Transformation Data Science Publicis.Sapient

Building an Enterprise AI Platform for Today and Tomorrow

Posted on June 8, 2018June 8, 2018 by Rashed Haq and Brian Martin0

Why Healthcare Marketing Needs more STEM Talent

Posted on May 30, 2018 by Kevin Troyanos0

Data Science Digital Analytics

We’re Not Selling Shoes: Why Attribution is Mission-Critical for Digital Marketing Measurement in Healthcare

Posted on May 23, 2018May 30, 2018 by Kevin Troyanos0

Five Surprising Data Points That Can Predict HCP Behavior

Posted on April 26, 2018 by Kevin Troyanos0

Data Science Personalized Wellness

Sensitivity: Important for Bedside Manner and Algorithmic Diagnostics

Posted on April 18, 2018April 26, 2018 by Kevin Troyanos0

Data Science Data Strategy

Bridging the Gap Between Analytics and Execution

Posted on February 22, 2018February 22, 2018 by Vladislav Ryvkin0

Data & Analytics Investments: Reframing the Way We Talk About ROI

Posted on February 21, 2018April 26, 2018 by Kevin Troyanos0

Data Science Personalized Wellness Popular Culture

Debunking the robodoc: the pivotal role of human-machine collaboration in the future of diagnostics

Posted on February 20, 2018March 5, 2018 by Kevin Troyanos0

Want a job in data analytics? Here’s why you should consider health and wellness.

Posted on February 9, 2018March 5, 2018 by Kevin Troyanos0

What is Decision Science, and What Does It Have to Do With Healthcare Marketing?

Posted on February 8, 2018February 8, 2018 by Talya Lazerus, Ph.D.0

Next-Level Data Client Services: 4 Essential Ingredients

Posted on January 23, 2018January 23, 2018 by Allegra Mira0

Data Science Solutions

Leveraging Predictive Analytics to Combat Patient Non-Adherence: What Healthcare Companies Can Learn from Telecom

Posted on January 15, 2018March 5, 2018 by Kevin Troyanos0

My Transition from Traditional Consulting to an Analytics Role at an Ad Agency

Posted on January 11, 2018March 5, 2018 by Eun Byol Cho0

Personalized Wellness Popular Culture

How Big Data is Catalyzing the Return of Personalized Wellness

Posted on December 15, 2017December 15, 2017 by Tim Mitchell0

Where Data Science and Creativity Meet

Posted on December 14, 2017 by Michael Parenti & Elise Pietracatella0

Why You’ll Probably End Up Working in Data Analytics

Posted on December 1, 2017December 1, 2017 by Tariq Hasan0

Data Visualization

Data Visualization and Storytelling: Making Medical Data Meaningful for Patients

Posted on November 8, 2017November 8, 2017 by Tim Mitchell0

Data Science Solutions

Predictive HCP Targeting: What is it, and Why Aren’t More Brands Leveraging it?

Posted on October 27, 2017March 5, 2018 by Kevin Troyanos0

How Health and Wellness Brands Can Make the Most of Their Analytics Partnerships

Posted on October 12, 2017November 1, 2017 by Perry Lawton1

Data Science Popular Culture

Machine Learning vs. AI: What’s the Difference, and Why Does it Matter?

Posted on October 11, 2017October 11, 2017 by Vladislav Ryvkin0

Data as a Second Language: How Marketers Can Learn the Lingo of Analytics

Posted on October 10, 2017October 11, 2017 by Allegra Mira1

Data Science Solutions

How Data Science & Network Analytics Can Help Health and Wellness Companies Shift from Brand Centricity to Customer Centricity

Posted on September 24, 2017March 5, 2018 by Kevin Troyanos1

Data Science INSYNC

Why Market Research Professionals Shouldn’t Fear Machine Learning

Posted on September 11, 2017September 11, 2017 by Earlene Worrall0

Popular Culture

As the AI Debate Heats Up, Who Should We Be Listening To?

Posted on September 7, 2017February 22, 2018 by Michael Parenti and Zack Kanegis0

Data Visualization SSW UK

Move the World: How Saatchi & Saatchi Wellness UK Transformed Data & Emotion into Art

Posted on August 31, 2017September 5, 2017 by Kevin Troyanos0

Precision Recruiting

Posted on August 29, 2017August 29, 2017 by Mark J. Stevens0

Hearing Patient Voices: How Medical Marketers Can Use Layered Listening

Posted on August 16, 2017 by Allegra Mira0

An Introspective Journey: My Internship with SSW Analytics

Posted on August 9, 2017August 9, 2017 by Heidi Wu0

Organizational Design

Stop Chasing Unicorns: Analytics is a Team Sport

Posted on July 14, 2017August 24, 2017 by Kevin Troyanos0

Three Key Personality Traits of a Successful Data Strategist

Posted on July 11, 2017August 17, 2017 by Allegra Mira1

What is Data Literacy, and Why Does It Matter?

Posted on June 20, 2017July 18, 2017 by Andrew Ghosh0

From Biomedical Science to Data Science: Why STEM Graduates Should Consider a Career in Marketing Analytics

Posted on June 19, 2017August 24, 2017 by Vladislav Ryvkin0

Lost @ SXSW: Can an Algorithm be Racist?

Posted on April 1, 2016July 18, 2017 by Kevin Troyanos0

Lost @ SXSW: Machine Learning Goes Mainstream

Posted on April 1, 2016February 26, 2018 by Kevin Troyanos, Andrew Ghosh0